About Us

Founder of Durian Mpire by 717 Trading


Mr Goh Kwee Leng is the founder of 717 Trading. Armed with more than 50 years of experiences dealing with durians, Mr Goh first started his durian mpire with just a roadside stall along Upper Serangoon Road selling durians.

Today, he has a fresh durian stall, ( Durian Mpire by 717 Trading ) selling durian desserts and pastries. Of which, 3 retail outlets are located at Changi Airport , Terminal 3, Highland Centre & Jewel Changi Airport respectively. As part of the Government Tie Up

( Yellow Ribbon Project ), our factory is located in Changi Prison whereby all products are made by inmates. Due to stringent controls, you can be assured of the quality controls and the  consistency of the quality of our products. All our durian products are made of premium durians  unlike other manufacturers.